MagSnow is a snowboard stomp pad with an ice scraper that attaches by magnets, so riders clear ice from their bindings without taking their gloves off. Our founder designed it, built the first units, and sells it online.
A stomp pad plus ice scraper joined by the patent-pending MagLock magnetic system
Mechanical design, prototyping, packaging, online store, fulfillment, and now manufacturing
Sold out in all four colors its first season, seventeen five-star reviews on the store
Tooling with a manufacturer, Amazon launch, trademark filing, wholesale outreach
A stomp pad does not get a patch on Tuesday. The magnets have to hold at minus twenty, the scraper has to survive a season of ice, the packaging has to fit a retail hook, and the box has to say "Wilkinson Labs LLC" exactly the way the trademark does. Everything is decided before the tooling is cut, and every decision is checked against a real rider's hands in real gloves.
That is the discipline we bring to software: understand the real use, decide the details on purpose, test against the real thing, and ship something that holds up when nobody is watching.
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